TDCX Case Study - Multilingual CX Specialists Scale and Support Sales Growth in E-Commerce IndustryTDCX Case Study - Multilingual CX Specialists Scale and Support Sales Growth in E-Commerce Industry

E-commerce

Human touch + sales-driven strategies = successful technology business growth

Our challenge

A global technology giant specializing in online payment processes was looking to engage with a CX vendor to support its growing business needs in Asian markets. The client also required CX specialists fluent in English and Mandarin.

We delivered

To scale and support sales growth, we took advantage of our strategic location in Asia to hire experienced multilingual CX talents. Our L&D experts designed induction and training programs to train the team within six weeks. Customer touchpoints were also identified and evaluated by the CX team to create an intelligent, agile program that would prioritize high-value selling opportunities. Within six months, the team expanded from 13 to 80 CX specialists. After one year, the team reached up to 160 CX specialists covering six different specializations such as Global SMB support, Risk Tier 1 and Underwriting, Account Lockout, and Sales. The team also produced a new benchmark by achieving a 0% attrition rate for the first 13 months and a 100% graduation rate. More importantly, we surpassed the CSAT minimum rating of 85%.

attrition rate

for the first 13 months

graduation rate

Exceeded

of minimum CSAT rate

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