ASEAN SMEs: Small Business, Big Opportunity for Tech Providers
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ASEAN SMEs comprise more than 70 million businesses and constitute 97% of all enterprises in the region. They have displayed a strong commitment to digitalizing through their investments.
In the past three years, SMEs have invested more than USD 78 billion in digitalization initiatives and plan to spend an additional USD 130 billion over the next three years. They recognize the need to digitalize to stay competitive, meet consumer expectations, and seize business opportunities in the digital economy. With 76% of SMEs still at the early stages of their digitalization journey, this provides B2B tech providers with a promising opportunity.
Reasons for dissatisfaction with existing external digital service provider:
So, what’s next for tech providers? Companies looking to seize growth opportunities from the ASEAN market are finding success by partnering with local experts.
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